The pandemic posed loads of new and sudden challenges for the image-conscious, from shuttered salons to the scourge of “maskne.” But it additionally spawned ingenious new options, whether or not it was DIY skincare or YouTube make-up tutorials throughout lockdown. And who would have thought hand sanitizer would turn out to be one of many 12 months’s necessities?
Hardships skilled all over the world have put into perspective the relative significance, or not, of worrying about how we glance (although with lipstick gross sales down and searches for beauty surgical procedure up, this will depend upon which metric you are ). However 2020 has additionally reminded us what magnificence is absolutely all about: having enjoyable, feeling higher about ourselves and, due to social media, connecting with each other within the course of.
The buzzcut made a comeback in 2020, however has been worn in a long time previous. Here is a throwback to Brad Pitt sporting one again in 2004 in New York Metropolis. Credit score: Mark Mainz/Getty Pictures
As barbershops, hair salons, nail salons and wonder parlors shuttered because of the pandemic, our grooming behaviors did not merely loosen up — they turned extra ingenious.
Taking a leaf out of our grandparents’ pure treatment books — or, extra doubtless, YouTube magnificence tutorials — we began experimenting with facial masks recipes, at-home waxes, DIY hair kinds and braids.
Evidently, many of those efforts (and typically horrible outcomes) have been documented on Twitter and Instagram. TikTok additionally turned a preferred vacation spot for trending magnificence merchandise, parodies, tutorials and hacks.
However with institutions now reopened in nations all over the world, will any of our new DIY habits stick?
The eyes have it
A Paris Vogue Week attendee wears daring eye make-up and a face masks on the Kenzo Spring-Summer time present on September 30, 2020. Credit score: Edward Berthelot/Getty Pictures
With masks coming into the mainstream (effectively, in most locations), the best way we use make-up has modified drastically. One main pattern? An uptick in merchandise like eye shadows, forehead pencils and mascaras.
If nothing else, studying obtain fluttering eyelashes offered us with a much-needed distraction.
Lipstick not a lot
Lipstick samples are coated in plastic to stop use at an Ulta magnificence retailer in Chicago, Illinois on November 19, 2020. Credit score: Charles Rex Arbogast/AP
Lipstick, alternatively, had a fairly poor 2020. Typically obliged to cover the decrease half of our faces behind coverings, we ditched the brilliant colours in favor of a pure lip that would not smudge our masks, relegating lipstick to the underside of our make-up drawers. Why hassle, when nobody may see us smile anyway?
Some have even declared the demise of the “Lipstick Index” — a time period, coined by Estée Lauder chairman Leonard Lauder after lipstick gross sales rose within the month after 9/11, to clarify why, even in occasions of turmoil and financial uncertainty, we nonetheless search small luxuries in our day by day lives.
Magnificence goes genderless
It will not be a completely new pattern, however genderless magnificence took a significant leap ahead in 2020.
Then there are all of the smaller corporations which have helped form the gender-fluid magnificence area this 12 months, not solely by way of merchandise, but additionally casting, promoting and branding. Amongst them have been Non Gender Particular (NGS), whose new face cream has proved extremely standard; Ok-beauty impressed line Panacea, which describes itself as ‘gender-agnostic’ and has been a success amongst magnificence fans in lockdown; and Glossier, whose packaging and advertising and marketing have turn out to be decidedly extra pared down and inclusive.
The ‘fox eye’ pattern stirs criticism
The “fox eye” make-up pattern. Credit score: From Instagram
It started trending on social media again in April, and continued rising in recognition till August, when folks began realizing that utilizing make-up to emulate the lifted “almond-shaped” eyes of celebrities like Kendall Jenner, Bella Hadid and Megan Fox — or, because it was identified, folks of Asian origin — was not cool, however moderately a obvious case of cultural appropriation.
To many Asian Individuals specifically, the “migraine pose” typically used within the accompanying social media these photos (whereby one or two palms have been used to tug the eyes up by the temples to magnify the impact), felt far too just like racist gestures used to denigrate them previously.
As 17-year-old Sophie Wang, who wrote in an op-ed on the subject in Stanford College’s pupil newspaper, instructed CNN earlier this 12 months: “It is a new pattern that brings out previous stereotypes and previous taunts. As a result of it makes folks like me really feel uncomfortable and (to) a point irritated, it is time to speak about it.”
‘Zoom face’ and the rise of Botox
A affected person receives Botox therapy whereas carrying PPE amid the Covid-19 pandemic throughout a scientific demonstration on Might 11, 2020 in Sant Cugat, Spain. Credit score: Miquel Benitez/Getty Pictures
There are various the explanation why curiosity in beauty procedures could have boomed: extra downtime to get well at residence, masks serving to to cover the instant indicators of remedies and, after all, Zoom.
The “Zoom impact” (or “Zoom increase”) noticed rising demand for neck liposuctions, decrease facial tightening facelifts and under-eye fillers, Nazarian mentioned — but additionally tummy tucks, breast lifts and extra.
“Individuals began eager about doing issues that may make them really feel good within the long-term,” she added.
Celeb magnificence ranges drop the ego
A product shot from the Uncommon Magnificence line. Credit score: From Uncommon Magnificence
Celeb magnificence traces are nothing new. They’re virtually obligatory for many who have been within the leisure enterprise lengthy sufficient.
However stars’ skincare and make-up ranges are actually more and more values-driven, whether or not that is in regards to the components used or the variety of who they cater to. And with Covid-19 making in-person promotion and in-store unveilings virtually inconceivable, 2020 felt just like the 12 months when marketeers began focusing not solely on the celebs, but additionally what they stand for.
Slightly than plastering their respective star’s faces throughout the branding, these new traces supply one thing a little bit extra significant. Lengthy gone are the times of eponymous magnificence merchandise promising a shot at being as glamorous as their creators.