Sooner or later, because the Connecticut-based brothers have been hanging their decorations, certainly one of their favourite ornaments slipped off a department and broke.
A safer method to dangle your decorations, the Anchor incorporates a toggle system that fastens your ornaments safely in opposition to the department as an alternative of hooking them over like the standard product.
Ayaan examined the Anchor for a college mission final yr. And when mother and father and academics swarmed his sales space with curiosity, he knew he and his brother have been on to one thing.
The pair did not waste any time turning their invention right into a enterprise.
“My brother and I labored collectively to design the product, patent it, create an superior web site, calculate revenue margins and did our personal market evaluation,” Ayaan informed CNN. “We did every little thing to the purpose the place each month was Christmas.”
After promoting over $1,000 price of product inside the first six hours at a neighborhood Christmas truthful final yr, the boys have been decided to share the product with the world.
In a matter of months, Good Morning America featured the product. So did QVC, the place it bought out twice.
In only one yr, Ayaan and Mickey revamped $250,000 in income and have donated — and can proceed to donate — 10% of all income to native animal shelters.
“Ever since I used to be tremendous younger I’ve had a fascination with all of life’s creatures,” Ayaan stated of his motive to assist shelters. “My objective is to assist as many animals in want as I can.”
Although the boys are having fun with their success now, 2020 was not a simple yr to start out a brand new enterprise.
“Beginning a brand new enterprise solely three months earlier than a disaster after which all of a sudden quarantining and studying to do faculty from dwelling was onerous,” Ayaan stated. “We went from such highs to such lows so quick.”
He added: “We have been maintaining it optimistic although. We’re taking small steps day-after-day and have been so amazed by all of the optimistic responses for Decoration Anchor we have gotten up to now!”