Girl Gaga and Oreo staff as much as ‘unfold musical messages of kindness’ with limited-edition cookies



The pop star partnered with Oreo to launch a line of cookies impressed by her feel-good dance album “Chromatica.”

Taking design cues from the 16-track album, the vanilla-flavored cookies are vivid pink with inexperienced crème filling and have varied embossments impressed by the album.

The limited-edition cookies can be accessible in six-cookie packs at comfort shops beginning in January. Followers can join the “Girl Gaga x Oreo Stan Membership” subsequent month to be notified when the full-size packs are formally accessible, a spokesperson for Oreo instructed CNN.

In an effort to “unfold musical messages of kindness all through the nation,” the pair has introduced “Sing It With Oreo,” a marketing campaign that encourages followers to ship musical messages to family members for the prospect to win an assortment of Girl Gaga swag and experiences — together with live performance tickets and a meet and greet (pending Covid-19 restrictions).

Followers can create these messages, dubbed “Oreograms,” by recording a private message on the “Sing It With Oreo” web site. The message is immediately remodeled right into a music that may be shared with family and friends on social media.

“Whether or not it is to point out assist, share affirmations, properly needs or congratulatory messages, Girl Gaga OREOgrams are designed to encourage kindness,” Oreo mentioned.

The primary Oreo cookie was created in New York in 1912. The corporate now produces 40 billion cookies a yr.


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