Affords for unhealthy meals that require consumers to purchase extra objects to benefit from the low cost — resembling “purchase one get one free” or “3 for two” promotions — will probably be prohibited in shops and on-line. The constraints prolong past goodies, delicate drinks, sweets and potato chips to pastries, breakfast cereals, pizzas, prepared meals and battered merchandise, resembling breaded hen and fish.
Unhealthy promotions will now not be allowed in “key areas,” resembling checkout counters, retailer entrances and on the finish of aisles. Free refills of sugary delicate drinks in eating places will even be banned.
The brand new measures will be sure that “the wholesome selection is the straightforward selection,” Public Well being Minister Jo Churchill mentioned within the assertion. “Creating an surroundings which helps everybody eat more healthy meals extra frequently is essential to bettering the well being of the nation,” she added.
However the Meals and Drink Federation, which represents producers, mentioned the coverage may have “harsh financial impacts” for producers and shoppers.
“The proposed restrictions won’t solely enhance the price of meals for households however it’ll have harsh financial impacts for food and drinks producers who’re already bracing themselves for the brand new prices of Brexit and the repercussions of the worldwide pandemic,” Chief Working Officer Tim Rycroft mentioned in an announcement.
The restrictions are the most recent try by the federal government to deal with Britain’s charges of weight problems, that are among the many highest on the planet, in response to the Group for Financial Co-operation and Growth.
“Right this moment’s announcement types a key a part of the federal government’s technique to deal with weight problems and get the nation match and wholesome,” the Division of Well being and Social Care mentioned on Monday, including that the pandemic has highlighted the influence that weight problems can have on folks’s well being outcomes.
“Promotions typically seem to assist consumers get monetary savings, nonetheless information exhibits that these offers truly enhance purchases of promoted merchandise by nearly 20% by encouraging folks to purchase greater than they want or meant to purchase within the first place,” it added.